Industry: Journalism and Publishing
 The journalism and publishing industry can be categorized into newspapers, magazines, journals, books, and online publications. The majority of newspapers have now made editions available online allowing subscribers to have instant access. Magazines have seen continuous growth in consumer consumption. This trend is likely because many individuals consider reading magazines a cheap “guilty pleasure” if not an informative resource, which are still worth purchasing even in financially difficult times. Magazines from Time Warner such as TIME can be informative for business professionals, while gossip magazines such as US weekly cater to people interested in popular culture and current trends. Magazines make most of their money from advertisements supported by products, services, and consumer goods. Advertising is also used to promote books even though the amount of total books purchased has decreased over the years. More and more money is being spent on the publication and advertising of new books to promote purchases since most free time for reading is now in competition with a highly technical world. In today’s time, few people take the time to read novels, and those who do turn to electronic book readers such as the iPad or the Nook. Online publications have increased in popularity as the general public is constantly looking for immediate up-to-date information. As individuals have news, sports updates, and the latest fashion trends sent straight to their cell phones, the ability to provide current and easily accessible information is critical for success in this competitive industry.
Although the journalism and publishing industry has reached a stagnant level in the number of available job positions due to the increase in relevant technology and the expansion of the Internet, journalism and publishing has adapted to these transformations. They have shifted the mode of journalism from printing presses to industry specific website blogs. Online versions of books, encyclopedias, and even extended research on topics are all available at the comfort of your own computer.
The majority of newspapers have now made editions available online for instant access by the subscriber. Journalism deadlines are now even more demanding as the public’s need for new information is more immediate than the previous demands of daily reports.
Employees in the journalism and publishing industry must be able to handle extreme stress and the pressure of deadlines. Typically individuals in the journalism and publishing industry are often portrayed as tough, blunt, and not afraid speak their mind, which in society may be frowned upon, but in the journalism industry allows for success.
Journalism is a great career for creative individuals who can create pictures with their words, work under pressure, and have a go-getter attitude for success.
Positions within the journalism and publishing industry vary from editors and reporters to sales representatives and marketing professionals. Salaries range from $25,000 to $200,000 depending on the location of your company and the position. Journalism professionals enjoy their work because they are able to be apart of professions that they may not be eligible to work in; for example, reporters can report on basketball games even though they may not be able to slam dunk.
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