Make Yourself Relevant August 1st, 2006
Landing that promotion or new opening at a company you want to work for can be yours for the taking if you learn to brand yourself, thereby transforming yourself into a desired commodity, according to CareerBuilder.com.
“Each job seeker is a distinctive brand,” said Kirk Scott, director of consumer marketing for CareerBuilder.com. “A job seeker’s product is the combination of his/her skills, experience, and education. To successfully land a position, the job seeker must advertise his/her product and tailor it to needs of the prospective employer. The key is making one’s brand relevant to the employer.”
Know your target audience. Candidates who demonstrate knowledge of a company and the specific position are noticed.
Thoroughly research the position and company online Through the company’s own Web site, and by doing online searches for the company in news articles and interviews.
Devise an “advertising campaign” for yourself to sell your product Skills, experience, and education. Highlight how your experience can translate into success for their company, and tell the hiring manager how you will help them increase profits.
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