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Executive Search Firm News - Career Corner Articles

Executive Search Industry Trends Jump Menu

Career Corner: A Monthly Executive Search Firm News Article Series.

 

Make Yourself Relevant

August 1st, 2006

 

Landing that promotion or new opening at a company you want to work for can be yours for the taking if you learn to brand yourself, thereby transforming yourself into a desired commodity, according to CareerBuilder.com.

 

“Each job seeker is a distinctive brand,” said Kirk Scott, director of consumer marketing for CareerBuilder.com. “A job seeker’s product is the combination of his/her skills, experience, and education. To successfully land a position, the job seeker must advertise his/her product and tailor it to needs of the prospective employer. The key is making one’s brand relevant to the employer.”

 

Know your target audience. Candidates who demonstrate knowledge of a company and the specific position are noticed.

 

Thoroughly research the position and company online – through the company’s own Web site, and by doing online searches for the company in news articles and interviews.

 

Devise an “advertising campaign” for yourself to sell your product – skills, experience, and education. Highlight how your experience can translate into success for their company, and tell the hiring manager how you will help them increase profits.

 

 

 

 

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