Develop Strong Marketing Strategies
November 27th, 2006
Marketing executives need to define “moments of truth” to enhance the business lifecycle, according to a leading industry expert.
“How a marketer interacts with the customers can significantly increase (or decrease) the long-term viability of that relationship. Identifying and anticipating those points of clarify is critical to maintain and grow a profitable customer relationship,” states Joseph Fiochetta, director of strategy for marketing firm Hatre-Hanks.
An essential way to maximize on these “moments of truth”, according to Fiochetta, is to develop a plan to keep existing customers satisfied and onboard with your corporation’s success:
Fiochetta also recommends a number of best practices in developing new customer communications: