Marketing PR January 1st, 2007
Marketing Executives: Integrate traditional, new media outlets
Marketing Executives and Human Resource Executives can gain a vital new tool for unprecedented media and customer visibility by merging the best elements of public relations and marketing, according to a report from HRMarketer.com.
“Leverage today’s online business culture to expand beyond existing media outlets, and integrates traditional media outreach with marketing best practices – two disciplines previously isolated into Public Relations and Marketing ‘silos’. ” advises the study “HR Marketing Best Practices: Marketing PR that Works”.
“This blended approach enables suppliers in the HR and benefits marketplace to directly generate leads and accomplish marketing objectives such as search engine visibility, demand generation, media visibility and brand support.” the report states.
“This combination of marketing and PR tactics truly delivers the best of both worlds, and industry leaders who have sensed its tremendous potential are already reaping the rewards of Marketing PR.” said Kevin Grossman, chief operating officer of HRmarketer.com. “By the end of 2006, we predict Marketing PR will spread throughout the marketplace and become a vital tool for companies that market and sell to HR decision makers and employee benefit brokers.”
The report, updated monthly, is available free of charge at HRMarketer.com
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