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Networking on the Net

August 11th, 2006


The online virtual community has opened the door to an opportunity for small businesses to network, according to, The Wall Street Journal’s guide for entrepreneurs.


Net communities, like MySpace, have turned into a thriving marketplace for start-ups on a tight budget to make new “friends” (read: customers.)


“Software tools and online services can help generate sales leads without the usual legwork and the often-inefficient cold calling,” said David Patton, editorial director,


“Entrepreneurs can choose from a host of tools that help them address an old problem: how to sign up new customers when you have small or nonexistent sales resources – and must compete with corporations with deep pockets and big reputations,” Patton said. also suggests entrepreneurs look into, a networking site aimed at college and high school students, and LinkedIn, which can help you in finding sales leads through mutual acquaintances.


“Online networking can help small businesses generate sales leads without the usual legwork and the often-inefficient cold calling,” Patton said.





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