Sales Executive Roles January 1st, 2009
Defining a clear role as a sales executive is crucial to individual and company success, according to the United Professional Sales Association.
Lacking a clearly defined role can lead to confusion with clients and make you blend in with other executives. As a top-notch sales executive, you want to stand out from the rest of the pack.
According to the association’s forthcoming study, “Compendium of Professional Selling,” there are seven key roles for effective sales executives. The results of the four-year study will be released in 2008.
These seven roles will aid sales executives in building customer satisfaction and loyalty, from initial needs identification, through decision-making, selection, and purchasing, to measuring quality and return on investment.The seven key roles are:
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