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Sandwiches Billion-Dollar Business

January 22nd, 2007


Call them what you will – clubs, gyros, melts, po’boys, muffalettas, wraps, or subs – Americans’ love of sandwiches created a market worth more than $121 billion in 2005, according to an industry study.


As varied as the sandwiches themselves are, the outlets where they are purchased are even more diverse. From retail outlets and warehouse clubs to convenience stores, restaurants, and institutions, sandwiches continue to be a dominant force, making up 25 percent of the total U.S. foodservice sales, according to Packaged Foods.


Sandwich chains, while trumped in overall sandwich sales by burger joints (which accounted for 45 percent of the sandwich market), realized the greatest revenue growth from 2003 to 2005, while at the same time adding units faster than any other sandwich segment, notes Packaged Foods’ report, “Sandwiches in the U.S.: Foodservice and Retail Market and Trends.”


“With the introduction of paninis and international flavor profiles, the opportunity to raise sandwiches to a new art form has taken place as even local delis and convenience stores have begun to upscale and add health- infused ingredients to their sandwich arsenals,” said Don Montuori, the publisher of Packaged Facts. “Sales in retail outlets now surpass sandwich chains, and restaurants sales, which dominate the market with more than half of sandwich revenues, show now signs of slowing up.”



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