Customer Loyalty Programs are essential to increasing customer satisfaction, according to a sales and marketing expert.
”Increasingly organizations are becoming dissatisfied with their customer satisfaction surveys and turning instead to designing and implementing customer loyalty programs,” said Adam Ramshaw, a director of Genroe. “The reason is simple, after 10 years of running national customer satisfaction surveys, the American Customer Satisfaction Index has, basically, not moved at all.”
Ramshaw offers five steps for sales executives and marketing executives to increase their Customer Loyalty Programs:Read More at Industry Articles >>
Now that you’ve landing the management position you’ve been working toward you need to reassess the landscape of your new role, and what it means to existing relationships with your colleagues, says Barrie Gross, Esq., of AllBusiness.com.
Setting new boundaries with coworkers is an essential first step in your new position. You can maintain existing friendships, but you need to establish your authority and credibility as a manager, Gross says.
“It’s not about becoming demanding and asserting yourself in aggressive ways. Rather, it’s taking seriously your need to refocus your thinking so that you position yourself as a leader deserving of the respect of others,” Gross said.
Gross recommends that new managers have a meeting with their own superior and clearly establish the role you will plan within the company and what is expected of you in your new management position. Be clear on the following:
Read more at Career Corner >>
The move up the corporate ladder has many perils, including when you are the new boss for your former peers. The move may seem easy, but career coach and author Sherri Thomas warns executives of some pitfalls:
1. Beware the two extremes. New managers often fall into one of two categories: Overbearing and power-happy or unable to step up to the plate and manage even the simplest projects. Your former friends can easily turn on you if you adopt either persona.
2. Don’t undermine your new position. On the other end are the new managers who spend all of their time worried about losing the friendship of the former peers they now manage. Be sure to quell problems quickly rather than let them languish. Take a softer approach when appropriate, but if you need to take charge, do so.
3. Strengthen your credibility. As a new manager, you need to understand senior management’s expectations of you and your team. Go to your supervisor and develop an outline for what’s expected of you. Call a meeting with your staff to give an overview so there’s less chance they’ll feel left in the dark.
Read more at Management Matters >>
Executive Search Firm Reaction Search International has placed Jeffrey Grayson as Intrawests CIO. The search was conducted by Robert Boroff, a Managing Director at Reaction Search International.Read More RSI Press Releases >>
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