BEIJING—Apple Inc. announced Tuesday that it launched an online store and a simplified-Chinese version of its App Store for customers in China, the latest move in an aggressive expansion by the company after years of neglecting the market.
Chinese customers can now order Apple products, including the iPhone 4 and the iPad, online and have the products delivered. Prior to this move, iPhone buyers had to order the devices on Apple’s Chinese website and pick them up at one of Apple’s four mainland Chinese Apple Stores in Beijing and Shanghai.
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