Develop Strong Marketing Strategies 2017 September 1st, 2017
Marketing executives need to define “moments of truth” to enhance the business lifecycle, according to a leading industry expert.
“How a marketer interacts with the customers can significantly increase (or decrease) the long-term viability of that relationship. Identifying and anticipating those points of clarify is critical to maintain and grow a profitable customer relationship,” states Joseph Fiochetta, director of strategy for marketing firm Hatre-Hanks.
An essential way to maximize on these “moments of truth”, according to Fiochetta, is to develop a plan to keep existing customers satisfied and onboard with your corporation’s success:
Fiochetta also recommends a number of best practices in developing new customer communications:
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