The Season of Giving December 1st, 2012
The next part of the holiday season is approaching fast. Hanukah starts in about a week and then right around the corner Christmas, Kwanza, and New Year’s Day. We made it though Thanksgiving, so check that one off the list. We loaded up on enough stuffing and cranberry sauce to last until next year, entertained relatives we haven’t spoken to in months, and gave thanks for all we have. Now it’s time to prove how thankful we are with our wallets. But don’t think of the season of giving as an obligation. Think of it as an opportunity.
Everything you purchase is an investment, even gifts. Buying gifts for a loved one is an investment in that relationship. When you receive a gift you feel delighted, valued, and maybe a little guilty. When you give back to others you feel significant, gratified, and guilt-free. During the giving season, good feelings reciprocate. Businesses thrive on good feelings. Use this time to give back to all the people with whom you did business this year. It won’t be long before that investment pays for itself.
Holiday greeting cards are a nice touch. They’re a polite gesture and a good way to show clients your appreciation. Also, they’re a subtle way of saying: “Hey, let’s do businesses again soon.” Use a company database to make a list of your greeting card recipients and send them out (by mail, not electronically) on behalf of your company. Make the letter say something like, “Happy Holidays from everyone at [your company name]. Here’s to another great year for a great client.” Then sign it. Send out holiday cards to your employees as well. These cards can be a little more informal. And, depending on the size of your company or your familiarity with your employee, you can add a personal message.
Also, for important clients feel free to shoot the works and send them something more expensive like a gift basket or an edible arrangement. Just remember to keep it tasteful (no pun intended). Feel free to send your closer, more valuable employees a larger gift as well. Maybe a bottle of wine or a gift card. Just make sure to do it discretely. You don’t want other employees to think they are any less valuable to the company. Generous gestures like this can really make a positive difference in worker productivity.
The holiday season is a perfect opportunity to reach out to former clients and drive in more business. It’s also a great opportunity to increase moral around the office. People like to be remembered during this time of the year. More importantly you want them to remember you.
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