Global Skill Sets June 1st, 2007
With an increasingly more globalized business community, industry must look to extend its reach in new ways.
Tom Travis, author of “Doing Business Anywhere: The Essential Guide to Going Global,” provides six principles he says can “guarantee” success in the global market:
Thing outside the border: Understand trade agreements and programs that will impact business deals.
Protect the brand at all costs: Protect the company’s image, and its intellectual property. Be concerned not only with piracy and counterfeit goods, but also on human rights and environmental practices to attract the best foreign business partners.
Maintain high ethical standards: Establish a set of standards within your corporation and communication those standards to all trading partners.
Stay secure in an insecure world: Tighter security controls will mean improved efficiencies, inventory management and loss prevention.
Expect the unexpected Be prepared to deal with any situation, prepare alternative distribution channels and make a disaster task force an essential part of any global strategy.
All global business is personal: Form personal relationships with key global partners to offset any future issues that may occur.
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