Google Inc. plans to hire dozens of software developers to create applications for smartphones and other mobile devices, people familiar with the matter said, a new strategy aimed partly at helping Google counter Apple Inc. in one of high tech’s hottest sectors.
The Internet company has begun recruiting software engineers, product managers, user-interface experts and others who have ideas for mobile apps, the people said. Some current Google employees have changed jobs to work on the effort, they added.
World-wide, revenue from mobile apps is expected to triple this year to $15.1 billion, including paid downloads and advertising revenue generated by free apps, according to research firm Gartner Inc. Besides the potential of making money directly from such creations, more and better apps can help devices powered by Google’s Android operating system continue to gain ground on Apple’s iPhones and iPads.
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