Wal-Mart Stores Inc., Target Corp. and other large retailers are ratcheting up a political campaign to force Amazon.com Inc. to collect sales taxes, sensing opportunity in the budget crises gripping statehouses nationwide.

The big-box stores are backing a coalition called the Alliance for Main Street Fairness, which is leading efforts to change sales-tax laws in more than a dozen states including Texas and California.

Until now, the group has been largely associated with mom-and-pop stores, spotlighting stories of small toy shops and booksellers who argue Internet merchants that aren’t legally required to collect sales taxes enjoy an unfair advantage with shoppers.

Yet the Virginia-based group isn’t just working for the little guys. Many of America’s largest store chains—including Wal-Mart, Target, Best Buy Co., Home Depot Inc. and Sears Holdings Corp.—are involved in the campaign, lobbying legislators and increasingly taking public swipes at Amazon.

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