Retailers in October set the stage for a fiercely competitive Christmas, with price wars, promotions and competitive positioning spurring most of the sales gains and suggesting that shoppers will be aggressively wooed during the holiday season.
“There is a market-share war that is heating up as we move into the holiday season and some retailers evidently are already pulling out the big guns, creating winners and losers,” said John Long, retail strategist at Kurt Salmon Associates.
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