KUNMING, China—Starbucks Corp. is developing its own coffee farm in China to secure supply amid a booming population of coffee drinkers and a global battle for quality coffee beans.

The Seattle-based coffee chain said Friday it plans to hire coffee growers in China’s southwest Yunnan province who will plant Arabica seeds in the first quarter of next year and harvest yields by 2014. A processing facility and a coffee development research center are also in the pipeline, said Starbucks Chief Executive Howard Schultz.

“Our investment in this coffee growing region demonstrates our ongoing commitment to build China into our second home market outside of the U.S.,” Mr. Schultz said.

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