How To

The Difference between Leadership and Management

Leadership & Management By Robert Boroff In most companies people assume that management equals leadership, but some companies have a management role separated from a leadership role. Although the difference may seem minimal, further investigation shows great contrast. According to the article “The difference between Leadership and Management,” “Leadership is…

The Importance of the Elevator Pitch

The Importance of the Elevator Pitch  By Robert Boroff For entrepreneurs and sales professionals of all industries, especially those who own or work for start-up companies, the elevator pitch is such a critical concept to master for success in the business world. The elevator pitch can sell a product, and…

Questions not to ask when Conducting an Interview

Question not to ask when Conducting an Interview By Robert Boroff When interviewing a candidate, the interviewer should refrain from asking the candidate questions that are illegal under the Age Discrimination in Employment Act of 1967. This act established the Equal Employment Opportunity Commission, which enforces the laws pertaining to…

Creating a Learning Environment in the Office

Creating a Learning Environment in the Office By Robert Boroff Although the working day may already be packed with conference calls, emails, meetings, overtime, training, and much more, many employees may feel there is no time left in the day to participate in learning activities. Employees who are growing their…

How to Handle Rejection

How to Handle Rejection By Robert Boroff Rejection doesn’t come easy to anybody. Starting at a young age we learn to fear rejection, making it difficult to put ourselves out there. This is the case in many aspects of our lives but especially when it comes to hunting for a…

Managing your Job Search: The Importance of Your Cover Letter

Managing your Job Search: The Importance of Your Cover Letter By Robert Boroff While most people spend many hours of their lives working hard on creating the perfect resume and becoming the most marketable for their job search, there is another document that is just as, if not more, important…

Time Management and Goal Setting

Time Management and Goal Setting By Robert Boroff Many times it seems like there just aren’t enough hours in the day. No matter how productive we are and no matter how much free time we wish we had, the clock is always ticking. Think back to what you were doing…

How to Love Your Job

How to Love Your Job By Robert Boroff With the job market tight in today’s struggling economy, employees considering looking for new opportunities may begin to feel trapped in their current position; thus employees may begin to feel dissatisfaction with their employment. The individual’s point of view towards the matter…

Managing the Meeting

Managing The Meeting By Robert Boroff How much time do you spend (waste) in unproductive meetings each week? Put a stop to the black hole of meetings by establishing a clear set of guidelines for yourself, other managers, and employees about how a productive meeting should be run.   Phil…

The New Age of Subliminal Marketing

By Robert Boroff The New Age of Subliminal Marketing Most savvy viewers are aware of the fact that companies will use television shows and movies to try and market products to the public. This form of marketing known as product placement, for example Denzel Washington’s use of the iPod in…