NBA Renews Major Ad Partnership Deals
Posted on Dec 12, 2011 @reaction_admin@
For the NBA, after resolving its 149-day labor dispute last month, now comes the hard part: rounding up advertisers. On Monday, the league will announce it is renewing three of its major long-term partnership deals—with Anheuser-Busch InBev NV, PesicCo Inc.'s Gatorade and AutoTrader.com. Mark Tatum, the National Basketball Association's executive vice president…