Career Managment

The New Age of Subliminal Marketing

By Robert Boroff The New Age of Subliminal Marketing Most savvy viewers are aware of the fact that companies will use television shows and movies to try and market products to the public. This form of marketing known as product placement, for example Denzel Washington’s use of the iPod in…

Essential Skills for Executives

Essential Skills For Executives By Robert Boroff Executives acquire many skills on their way up the corporate ladder. One of them is knowing how to prepare themselves to be good managers. A good manager is always looking for ways to hone their skills to help their climb to the next…

Managing your Job Search: The Importance of Your Cover Letter

Managing your Job Search: The Importance of Your Cover Letter  By Robert Boroff While most people spend many hours of their lives working hard on creating the perfect resume and becoming the most marketable for their job search, there is another document that is just as, if not more, important…

Navigating the Complicated Culture of Business

Navigating the Complicated Culture of Business By Robert Boroff When you're looking to make a good impression on an interview how much does your clothing influence the hiring manager? More than you think. Generally speaking, dress codes in business have become more lax over the years. Whether that is a…

Staying On Top of Your Game

Staying On Top Of Your Game By Robert Boroff | Google + While most of our “Management Matters” articles have been geared toward what you can do as a manager, this article provides guidance for what to do after you’ve managed. World unemployment is still on the rise and it is clear…

How to Handle Rejection

How to Handle Rejection By Robert Boroff | Google + Rejection doesn’t come easy to anybody. Starting at a young age we learn to fear rejection, making it difficult to put ourselves out there. This is the case in many aspects of our lives but especially when it comes to hunting for…

Networking Strategies for “Reserved” Executives

Networking Strategies For "Reserved" Executives By Robert Boroff | Google + Not every executive is comfortable talking to large crowds or the board of directors, and not all are energized by contact with others. Judy Rosemarin, an executive development coach and president of Sense-Able Strategies Inc., offers tips for turning the introvert…

Staying On Top of Your Game

Staying On Top Of Your Game By Robert Boroff | Google + While most of our “Management Matters” articles have been geared toward what you can do as a manager, this article provides guidance for what to do after you’ve managed. World unemployment is still on the rise and it is clear…

Can You Learn a Lesson in Management From Your Television

Can You Learn a Lesson in Management From Your Television? By Robert Boroff | Google + Do you ever find yourself wondering whether the people highest up in your company really now what it feels like to actually work for their company. The new reality show, Undercover Boss, offers CEO’s the opportunity…

The First 60 Seconds: Making a Great Impression

The First 60 Seconds: Making a Great Impression By Robert Boroff | Google + Most people only get one shot to make a lasting impression. This is even more the case in the business world. It is imperative not to miss your opportunity to start a productive, profitable, and lasting relationship with…