Marketing Communication

Maximize Company Visibility

Maximize Company Visibility By Robert Boroff | Google + Location, location, location. Marketing Executives know, like any successful real estate developer, “location” is the key to success – TV, radio, metro newspapers, national magazines, Internet. Along with branding and sending press releases and marketing kits to media outlets, Marketing Executives know that…

Incorporating the Triple Bottom Line

Incorporating the Triple Bottom Line By Robert Boroff | Google + While most companies share profit as their main focus, industry leaders must also begin incorporating social and environmental practices into their business plans. According to an article in the Wall Street Journal, the Securities and Exchange Commission has been called upon…

Where Have All the Writers Gone?

Where Have All the Writers Gone? By Robert Boroff | Google + Most people assume that dedicated students who are enrolled in or have completed higher education courses, like undergraduate and graduate programs, know how to write not only well, but effectively as well. Although writing is not an easy skill to…

Television Apps

Television Apps By Robert Boroff | Google + As tablets and smartphones become more popular, app developers are thriving. As we get used to the convenience of tablets other forms of technology are beginning to feel outdated, one of these forms being television. We find ourselves flipping through countless channels to find…

Non-Existent Careers Just 10 Years Ago

Non-Existent Careers Just 10 Years Ago By Robert Boroff | Google + With the advancement of technology comes the opportunity for new jobs in industries that may have not even existed five or even ten years ago. As the world is changing and more innovations are evolving, there are professions on the…

Incorporating the Triple Bottom Line

Incorporating the Triple Bottom Line By Robert Boroff | Google + While most companies share profit as their main focus, industry leaders must also begin incorporating social and environmental practices into their business plans. According to an article in the Wall Street Journal, the Securities and Exchange Commission has been called upon…

Time and Time Again, Communication is Key

Time And Time Again, Communication Is Key By Robert Boroff | Google + When mastered, the art of communication will get you very far in life.  Good communication skills are just as important as work ethic and intelligence.  Without the ability to effectively communicate you will fall short of your potential. But…

The Value of On-Boarding

The Value of On-Boarding By Robert Boroff | Google + How can you increase employee retention rate, employee morale, and employee productivity? It all starts from the first day of employment. Studies have shown that the first few days on the job are critical for building a new employee’s loyalty to the…

10 Tips to Create Stronger Teams

10 Tips To Create Stronger Teams By Robert Boroff  | Google + Management Matters - 10 Tips To Create Stronger Teams Positive office dynamics add great strength to a business, while strained ones create strife, according to AllBusiness.com. Managers need to be able to bring team members together to complete projects,…

Managing the New and Improved Virtual Office

Managing the New and Improved Virtual Office By Robert Boroff  | Google + Telecommuting for the majority of the work week is becoming one of the most popular trends for employees in today’s business world. This way of working is also one of the most hands-off management styles. Whether working from…