Sales & Marketing

10 Tips To Create Stronger Teams

Management Matters - 10 Tips To Create Stronger Teams By Robert Boroff Positive office dynamics add great strength to a business, while strained ones create strife. Managers need to be able to bring team members together to complete projects, and to work together as a single unit. Tips to Help…

How to Maximize Your Company Visibility

Maximize Company Visibility By Robert Boroff Location, location, location. Marketing Executives know, like any successful real estate developer, “location” is the key to success – TV, radio, metro newspapers, national magazines, Internet. Along with branding and sending press releases and marketing kits to media outlets, Marketing Executives know that getting…

The Difference between Leadership and Management

Leadership & Management By Robert Boroff In most companies people assume that management equals leadership, but some companies have a management role separated from a leadership role. Although the difference may seem minimal, further investigation shows great contrast. According to the article “The difference between Leadership and Management,” “Leadership is…

The New Age of Subliminal Marketing

By Robert Boroff The New Age of Subliminal Marketing Most savvy viewers are aware of the fact that companies will use television shows and movies to try and market products to the public. This form of marketing known as product placement, for example Denzel Washington’s use of the iPod in…

The Need for Talent in Today’s Job Market

The Need for Talent in Today’s Job Market By Robert Boroff | Google + With unemployment on the rise and the economy still trying to climb out of the gutter, many people are still left waiting in line when it comes to finding a job. Many people are wondering why they still…

Skill Sets for Successful Sales Executives

Skill sets for successful sales executives By Robert Boroff | Google + As any sales executive worth their salt knows, every business discipline and profession is related to sales in some fashion. The successful sales executive knows how to navigate across these fields with ease. “No matter how an organization is structured,…

Training: How to Make It Stick

Training: How to make it stick... By Robert Boroff | Google + Training can seem like an easy answer for managers looking to increase employee productivity. However, many managers complain that the training session did not produce any long term effects or that the training participants did not make any changes in…

Important Skill Sets for Top Sales Executives Today

Important Skill Sets for Top Sales Executives Today By Robert Boroff | Google + As most top sales executives know, every business discipline and profession is related to sales in one fashion or another. The successful sales executive also knows how to navigate across these fields with ease. “No matter how an…

Career Change

Career Change By Robert Boroff | Google + Many individuals in today’s current economic state are faced with the important task of finding a new job, but more daunting, a job within a new industry. Many industries are becoming obsolete in our current economic state. What is an experienced professional specialized in…

Tips for Improving Your Team’s Productivity

Tips for Improving Your Team’s Productivity By Robert Boroff | Google + When assigned a roll in a management position, it is very rare that you will be able to hand pick every individual that reports to you. This makes it very important for you to understand how to deal with a…